:root{--ink:#16203A;--paper:#F6F7FC;--blue:#2447F5;--orange:#FF8A1F;--pink:#FF5C6C;--yellow:#FFD23F;--green:#4C9A2A;--teal:#5EE6D1}
*{box-sizing:border-box;margin:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{font-family:Manrope,system-ui,sans-serif;color:var(--ink);background:var(--paper);line-height:1.5;padding-top:64px}
h1,h2,h3{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;letter-spacing:-.03em;line-height:1.05}
a{color:inherit}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px;border-radius:8px}
::selection{background:var(--blue);color:#fff}
html{scrollbar-color:var(--ink) var(--paper);accent-color:var(--blue)}
.btn:active{transform:translateY(0) scale(.98)}
.skip{position:absolute;left:12px;top:-60px;background:var(--ink);color:#fff;padding:10px 16px;border-radius:30px;z-index:99}.skip:focus{top:12px}
.w{width:min(1040px,90vw);margin:auto}
.nav{position:fixed;top:0;left:0;right:0;z-index:50;display:flex;align-items:center;justify-content:space-between;padding:12px 4vw;background:rgba(246,247,252,.94);border-bottom:1px solid rgba(22,32,58,.06)}
.logo{font:800 23px 'Bricolage Grotesque',sans-serif;color:var(--ink);text-decoration:none;letter-spacing:-.03em}
.nav ul{display:flex;gap:22px;list-style:none;padding:0}
.nav ul a{color:var(--ink);text-decoration:none;font-weight:700;font-size:15px;opacity:.8}.nav ul a:hover{opacity:1}
.btn{display:inline-block;border-radius:40px;padding:15px 28px;font-weight:800;font-size:16px;text-decoration:none;background:var(--ink);color:#fff;border:0;cursor:pointer;font-family:inherit;box-shadow:inset 0 2px 0 rgba(255,255,255,.25),0 14px 22px -10px rgba(22,32,58,.55);transition:transform .25s}
.btn:hover{transform:translateY(-3px)}
.btn.alt{background:rgba(255,255,255,.7);color:var(--ink);box-shadow:inset 0 0 0 2px var(--ink)}
.nav .btn{padding:10px 20px;font-size:14px}
.btns{display:flex;gap:12px;flex-wrap:wrap;margin-top:22px}
@media(max-width:1100px){.nav ul{display:none}}
@media(max-width:480px){.nav .btn{padding:9px 13px;font-size:12.5px}}
.kick{font-weight:800;font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--blue);display:block;margin-bottom:12px}
.vc{background:linear-gradient(180deg,#fff 0%,#EEF2FA 100%);border-radius:26px;position:relative;box-shadow:inset 0 2px 0 #fff,0 28px 38px -16px rgba(22,32,58,.38),0 5px 10px rgba(22,32,58,.08)}
.pg{padding:clamp(40px,6vw,72px) 0}
.pg h1{font-size:clamp(28px,4.2vw,46px);margin-bottom:14px}
.pg h2{font-size:clamp(24px,3vw,34px);margin:0 0 12px}
.lead{font-size:clamp(17px,1.6vw,21px);font-weight:600;max-width:640px}
.small{font-size:13.5px;opacity:.75;line-height:1.5}
section.blk{padding:clamp(36px,5vw,64px) 0}
/* cuestionario */
.prog{position:sticky;top:64px;z-index:5;background:rgba(246,247,252,.96);padding:10px 0;margin:24px 0 8px;font-weight:800;font-size:14px}
.bar{height:8px;background:rgba(22,32,58,.12);border-radius:6px;margin-top:6px;overflow:hidden}.bar i{display:block;height:100%;width:0;background:var(--blue);border-radius:6px;transition:width .3s}
.dxq{border:0;padding:20px 20px 12px;margin:0 0 16px;min-width:0}
.dxq legend{font:800 19px/1.25 'Bricolage Grotesque',sans-serif;letter-spacing:-.02em;padding:0;margin-bottom:12px;float:left;width:100%}
.dxq legend+*{clear:both}
.dxq .num{display:inline-grid;place-items:center;width:30px;height:30px;border-radius:50%;background:var(--ink);color:#fff;font:800 14px Manrope,sans-serif;margin-right:10px}
.dxo{display:flex;gap:12px;align-items:center;padding:12px 14px;margin:0 0 8px;border:2px solid rgba(22,32,58,.14);border-radius:16px;background:#fff;cursor:pointer;font-weight:700;transition:border-color .2s,background .2s}
.dxo:hover{border-color:var(--blue)}
.dxo input{width:20px;height:20px;accent-color:var(--blue);flex:none;margin:0}
.dxo:has(input:checked){border-color:var(--blue);background:#EEF2FF}
.err{color:#C0263A;font-weight:800;margin:6px 0 12px}.err[hidden]{display:none}
/* resultado */
.res{padding:26px;margin:26px 0;border:3px solid var(--blue)}
.res h2{margin-top:0}
#finds{counter-reset:h}
.dxfind{position:relative;margin:0 0 12px;padding:14px 16px 14px 60px;background:#fff;border-radius:16px;box-shadow:0 8px 18px -12px rgba(22,32,58,.35)}
.dxfind:before{counter-increment:h;content:counter(h);position:absolute;left:16px;top:14px;width:30px;height:30px;border-radius:50%;background:var(--orange);color:var(--ink);font:800 15px Manrope,sans-serif;display:grid;place-items:center}
.dxfind b{display:block;font-family:'Bricolage Grotesque',sans-serif;font-size:18px;margin-bottom:2px}
/* así se ve el informe */
.dgs{overflow-x:auto;background:#fff;border-radius:22px;box-shadow:0 22px 34px -18px rgba(22,32,58,.4);-webkit-overflow-scrolling:touch;margin:18px 0 6px}
.dgs img{display:block;width:2000px;max-width:none;height:auto}
.hint{font-size:13px;font-weight:800;opacity:.7;margin:0 0 18px}
.pains{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:16px;margin:18px 0}
.pains .vc{padding:18px 20px}.pains small{font-weight:800;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:#C0263A}
.pains b{display:block;font-family:'Bricolage Grotesque',sans-serif;font-size:19px;margin:4px 0}
.pains q{font-weight:600;font-size:15px;opacity:.85}
.sop{padding:22px 24px;margin:16px 0}
.sop small{font-weight:800;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--blue)}
.sop h3{font-size:22px;margin:4px 0 8px}
.sop .meta{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:10px}.sop .meta span{background:#fff;border-radius:30px;padding:5px 12px;font-weight:800;font-size:12px;box-shadow:inset 0 0 0 2px rgba(22,32,58,.22)}
/* qué lleva cada informe */
.cmp{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:22px;margin-top:22px}
.plan{padding:28px 26px;display:flex;flex-direction:column;gap:6px}
.plan.hi{background:var(--ink);color:#fff}
.plan small{font-weight:800;font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--blue)}.plan.hi small{color:var(--teal)}
.plan .pr{font:800 clamp(32px,4vw,46px)/1 'Bricolage Grotesque',sans-serif;margin:2px 0 6px}
.plan ul{list-style:none;padding:0;margin:8px 0 14px}.plan li{padding:7px 0 7px 30px;position:relative;font-weight:600;border-bottom:1px solid rgba(22,32,58,.08)}
.plan.hi li{border-color:rgba(255,255,255,.14)}
.plan li:before{content:"✓";position:absolute;left:0;top:7px;width:20px;height:20px;border-radius:50%;background:var(--green);color:#fff;font-size:12px;font-weight:800;display:grid;place-items:center}
.plan li.no:before{content:"–";background:rgba(22,32,58,.25)}.plan li.no{opacity:.65}
.plan.hi li:before{background:var(--teal);color:var(--ink)}
.plan .btn{margin-top:auto;align-self:flex-start}.plan.hi .btn{background:var(--teal);color:var(--ink);box-shadow:none}
.plan .sub{font-weight:800;font-size:14px;margin:6px 0 0}
/* ejemplo protegido (disuasión: no impide capturas de pantalla) */
.prot{max-width:860px;margin:22px 0 0;-webkit-user-select:none;user-select:none;-webkit-touch-callout:none}
.prot img{display:block;width:100%;height:auto;border-radius:18px;pointer-events:none;-webkit-user-drag:none}
.pf{padding:10px;margin:0 0 20px;overflow:hidden}
.pf figcaption{font-size:13.5px;font-weight:700;opacity:.8;padding:10px 6px 4px}
.lock{position:relative}
.lk{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;text-align:center;padding:28px;background:rgba(246,247,252,.62)}
.lk b{font:800 clamp(20px,2.4vw,28px)/1.1 'Bricolage Grotesque',sans-serif}
.lk span{font-weight:700}
@media print{.prot{display:none}}
/* FAQ */
.faq{max-width:820px}
.faq details{background:#fff;border-radius:16px;padding:16px 20px;margin:0 0 10px;box-shadow:0 10px 20px -14px rgba(22,32,58,.4)}
.faq summary{font-weight:800;font-size:17px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:12px}
.faq summary h3{font:inherit;letter-spacing:inherit;margin:0;line-height:1.3}
.faq summary::-webkit-details-marker{display:none}.faq summary::after{content:"+";font-size:22px;line-height:1;color:var(--blue)}
.faq details[open] summary::after{content:"–"}.faq p{margin:10px 0 0;line-height:1.55}
.cmp .plan{border-top:8px solid var(--teal)}.cmp .plan.hi{border-top-color:var(--orange)}.cmp .plan:last-child{border-top-color:var(--blue)}
.band-ink{background:var(--ink);color:#fff}.band-ink h2,.band-ink .lead{color:#fff}.band-ink li{padding:4px 0}
.band-tint{background:#DCE6FF}
.lnk{display:block;margin-top:12px;font-weight:800;color:var(--blue);text-underline-offset:4px}
.payform{display:grid;gap:12px;margin:14px 0 6px}.payform label{display:grid;gap:4px;font-weight:700;font-size:14px}
.payform input[type=text],.payform input[type=email]{font:inherit;font-weight:600;padding:12px 14px;border-radius:12px;border:2px solid rgba(22,32,58,.25);background:#fff;color:var(--ink);min-width:0;width:100%;box-sizing:border-box}
.payform input:focus{outline:3px solid var(--blue);outline-offset:1px;border-color:var(--blue)}
.payform .hp{position:absolute;left:-9999px;width:1px;height:1px;opacity:0}
.payform .chk{display:flex;gap:10px;align-items:flex-start;font-weight:600;font-size:13px;line-height:1.4}.payform .chk input{margin-top:3px;flex:none}
.payform .btn{border:0;cursor:pointer;font:inherit;font-weight:800;justify-self:start}.payform .btn[disabled]{opacity:.6;cursor:wait}
.payform .err{color:#C0263A;font-weight:700;font-size:14px;margin:0}
.steps .plan{border-top:8px solid #5EE6D1}.steps .plan:nth-child(2){border-top-color:var(--orange)}.steps .plan:nth-child(3){border-top-color:var(--blue)}
.who{display:grid;grid-template-columns:repeat(auto-fit,minmax(min(100%,280px),1fr));gap:20px;margin-top:28px}
.who .vc{padding:24px;border-top:6px solid var(--green)}.who .vc:nth-child(2){border-top-color:#C0263A}
.who h3{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;font-size:20px;margin:0 0 8px}.who ul{margin:0 0 0 18px;line-height:1.6;padding:0}
.band-orange{background:var(--orange);color:var(--ink)}.band-orange .btn{background:var(--ink);color:#fff;box-shadow:none}
/* pie */
.pie{background:var(--ink);color:#fff;padding:34px 0;margin-top:40px;font-size:14px}
.pie .w{display:flex;gap:10px 28px;flex-wrap:wrap;justify-content:space-between}.pie a{opacity:.85}
/* AEO */
.aeo{background:#0F1B3D;color:#fff;border-radius:28px;padding:clamp(28px,4vw,48px);margin:10px 0 30px}
.aeo h1,.aeo h2{color:#fff}.aeo .lead{color:#C9D4F5}
.atag{display:inline-block;font-weight:800;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#0F1B3D;background:var(--teal);border-radius:30px;padding:7px 14px;margin-bottom:16px}
.eyes{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin:26px 0 18px;max-width:780px}
.eye figcaption{margin-top:10px;font-weight:800;font-size:14px;color:#C9D4F5}
.scr{height:170px;border-radius:14px;position:relative;overflow:hidden}
.scr.human{background:#fff;padding:12px;display:grid;grid-template-columns:repeat(3,1fr);grid-template-rows:18px 1fr 46px;gap:8px}
.scr.human i{border-radius:8px;background:#E8ECF4}.scr.human .b1{grid-column:1/-1;background:#16203A}.scr.human .b2{grid-column:1/-1;background:linear-gradient(135deg,#FF8A1F,#FFB35C)}
.scr.human .b3{background:#CFE0FF}.scr.human .b4{background:#D9F2E6}.scr.human .b5{background:#FFE2EA}
.scr.bot{background:#0A1230;border:1px dashed var(--teal);display:flex;align-items:center;justify-content:center}
.scr.bot code{font:600 14px ui-monospace,Menlo,Consolas,monospace;color:var(--teal)}
.aeo ul{margin:6px 0 0 20px;line-height:1.7}
.aeo .btn{background:var(--teal);color:#0F1B3D;box-shadow:none}.aeo .btn.alt{background:transparent;color:#fff;box-shadow:inset 0 0 0 2px #fff}
@media(max-width:620px){.eyes{grid-template-columns:1fr}.scr{height:140px}}
@media(prefers-reduced-motion:reduce){*{transition:none!important}html{scroll-behavior:auto}}
.mjmark{display:inline-flex;flex-direction:column;align-items:stretch;line-height:1;vertical-align:middle}.mjt{font-family:'Bricolage Grotesque',sans-serif;font-weight:800;letter-spacing:-.03em;font-size:24px;line-height:1}.mjl{width:0;min-width:100%;height:auto;margin-top:4px;display:block;overflow:visible}.brandmj{margin-bottom:16px;color:#fff}.brandmj .mjt{font-size:min(15vw,96px)}.brandmj .mjl{margin-top:8px}
.logo svg.mjl{height:auto}.logo>svg:not(.mjl){height:30px;width:auto;display:block}